If you are a businesses based within the BID Boundary and are interested and can commit to becoming a BID Champion, please contact Emily or Stacy on 01827 214131 or email from the contact page.

BID Champions

Tamworth BID Prospectus-FINAL-WEB (3)

Simon Roberts – Holiday Inn Express

Joe Wakeley – The Globe Inn

Ian Niblett – The Deanery

Derek Nickells – Tamworth Tool Box

Carol Harvey – Sticky Fingers Cafe

Nick Watson – M&S

Jennifer Daws – Greggs

Sarah Gill – Christopher’s Restaurant / The Peel Hotel

Sharron Hollyoak – Celebration Cakes

Pam Moseley – Boots

Matt Steele – Philip Howard Opticians

Lucy Shaw – Matalan

Kris Coms – Crystal Specialist Finance

Tim Matthews – property Owner



Role of BID Champion

Who you are

  • A business owner, manager or other significant individual from the BID area who has a real passion for their town and its success
  • Actively advocate for change in the BID area
  • Likely to have an emotional as well as a financial investment or business role in the BID area
  • Excellent local knowledge about how to promote to your business community, you will know the right people to talk to, the right groups to attend and you can give direct access to the business community
  • Honest champion of the cause

What you do

  • Challenge and support the BID to ensure it is developed into a vehicle for positive change.
  • Support the ultimate success of the BID
  • Identify key resistors of change
  • Identify and eliminate obstacles that may threaten a BID’s viability within the BID area.
  • Promote the BID in a way that people trust
  • Be prepared to stand up at BID events or be quoted in public
  • Reduce the pressure on the BID Development Team and Steering Group to deliver all elements of the BID
  • Identify issues on the ground and raise them quickly to members of the Steering Group or the Development Team
  • Gather feedback on the communications campaign and provide advice to the Steering Group and Development team

Your qualities

  • An aptitude to understand all elements of the BID project
  • Ability to motivate and inspire business owners to buy-in and become engaged in the BID process and the ultimate success of the BID
  • Good all-round communications skills and can keep all BID stakeholders aware and engaged